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Measuring what AI says about you
How to measure AI visibility honestly, what the numbers can and cannot tell you, and what to do once you know.
Featured · AI Search Measurement
How to measure whether ChatGPT and other AI platforms recommend your brand
One AI answer is an anecdote. The method that turns it into a measurement: repeated sampling, confidence scoring, and knowing which surface you queried.
8 min read
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Categories
- Competitor Intelligence
- GEO and AEO
- AI Search Measurement
Recent
Competitor Intelligence
Why competitors appear in AI answers — and how to investigate the gap
A competitor showing up where you don't is the start of an investigation, not a finding. How to test whether the gap is real, contested, and worth attacking.
8 min read
GEO and AEO
AI visibility vs traditional SEO: what marketing teams need to track
AI visibility is not rank tracking with new logos. The unit changed from an observable position to an estimated rate — and that changes your reporting.
8 min read